About Us - Family-Owned Since 2003 | Fishsticks Flooring, Kitchen & Bath

Our Story

Fishsticks Flooring, Kitchen & Bath is a family-owned and operated interior design business founded in 2003. Located on Ansborough Avenue in Waterloo, our showroom has everything you need for your interior project, whether you're building a new home or remodeling your current space.

We take pride in being your single source for all your interior needs. Our experienced interior designers are here to help you make selections that perfectly match your vision, style, and budget. We understand that your home is your sanctuary, and we're committed to helping you create spaces that truly feel like home.

What sets us apart is our specialization in custom wood building products for those who prefer a unique look over run-of-the-mill options from typical lumber yards and home improvement centers. We believe in craftsmanship, quality, and creating spaces that reflect your personality.

Our Core Principles

These three principles guide everything we do, ensuring you get the best experience and results

Communication

We keep you informed at every step of your project. No surprises, no confusion—just clear, honest communication from start to finish. We treat you like family because that's what you deserve.

Craftsmanship

Quality matters. Our skilled team brings decades of combined experience to every project, ensuring meticulous attention to detail and superior results that stand the test of time.

Client Experience

Your satisfaction is our top priority. We walk you through every step of the process, ensuring you feel confident and excited about your renovation. You'll love the result—we guarantee it.

Why Cedar Valley Homeowners Choose Fishsticks

Over 20 Years of Local Experience

We know Cedar Valley homes inside and out. Our experience with local architecture and homeowner needs gives us unique insight into what works best.

Full-Service Showroom

Visit our Waterloo showroom to see and touch materials, get expert design advice, and visualize your project before we begin.

Experienced Design Team

Our interior designers help you make selections that work together beautifully while staying within your budget.

Custom Solutions

We specialize in custom wood building products and unique solutions that set your home apart from cookie-cutter designs.

Serving the Entire Cedar Valley

From Waterloo and Cedar Falls to Hudson, Jesup, and beyond—we proudly serve homeowners throughout the region.

Meet Our Team

The passionate professionals who bring your renovation dreams to life

Danielle Latwesen

Danielle is an experienced designer with a degree in Interior Design from the University of Northern Iowa and over 12 years in the industry. She specializes in residential design, with a deep passion for kitchens and baths. Danielle loves collaborating closely with clients to help bring their vision to life—guiding them through layout decisions and finish selections with expertise and care. Her favorite part of the job is watching a project transform and capturing the dramatic "before and after" moments that make all the hard work worth it.

Alexis Loew

Alexis brings 4 years of valuable experience in the cabinetry and appliances world, including time as a department manager at Menards and a lead processor at Bertch. At Fishsticks, she uses that knowledge to help clients design functional, beautiful spaces tailored to their needs. Alexis is known for her upbeat attitude and love for walking clients through each step of the renovation process. Her favorite moment is seeing the finished product and the joy it brings to the families we serve.

Ashton Fisher

Ashton has been a key part of the Fishsticks team for over six years. A graduate of Hawkeye Community College with a degree in Executive Assistance, she manages the behind-the-scenes operations that keep everything running smoothly. From bookkeeping to ordering materials and supporting the design team, Ashton's role is vital to our day-to-day success. She loves being part of a tight-knit team that's passionate about creating great experiences for our clients.

Tyler Rasmussen

Tyler is the owner of Fishsticks Flooring, Kitchen and Bath. With a degree in Mechanical Engineering from Iowa State and an MBA from the University of Iowa, Tyler brings a strong foundation in project management and systems thinking. His background includes engineering roles at 3M, John Deere, and Wapsie Valley Creamery, as well as co-founding EPM Iowa Real Estate. He purchased Fishsticks in 2023 with a vision to grow the business and help more families improve and enjoy their homes. Tyler lives in Independence with his wife, Megan, and their three kids.

Rex - Showroom Dog at Fishsticks Flooring Waterloo Iowa

Rex

Rex is the beloved showroom dog and official ambassador of good vibes at Fishsticks Flooring, Kitchen and Bath. Known as the king of chill, Rex has perfected the art of relaxation and is often found lounging in the showroom, happily soaking up the attention of visitors and team members alike. He's friendly, affectionate, and always ready to offer a tail wag or request a belly rub. Whether it's a quiet nap or greeting a new customer, Rex brings warmth, comfort, and a touch of charm to every day at Fishsticks.

About Fishsticks