Hardwood
Natural character, lasting value, and refinishing potential for living spaces and whole-home updates.
Waterloo showroom · Cedar Valley installation
Flooring Sales & Installation in Waterloo & Cedar Falls, Iowa
Hardwood, luxury vinyl, carpet, tile, and laminate — shopped in person at our Ansborough Avenue showroom and installed by our own crews across the Cedar Valley.
Local showroom
Professional installation
Free estimates
See It in Waterloo
Visit 706 Ansborough Ave to compare samples in person.
One Accountable Team
Selection, removal, prep, installation, and finishing details.
Choices for Every Room
Durable and design-forward options across a range of budgets.
Your local flooring store
Shop, plan, and install in one place
Fishsticks is a family-run flooring store serving Waterloo, Cedar Falls, Waverly, and the surrounding Cedar Valley. Walk the showroom with a real person, take samples home, and get a written estimate that covers removal, subfloor prep, installation, and trim.
Because we also remodel kitchens and baths, we can handle the whole room instead of handing you off to another contractor.
Shop by flooring type
Options for the way you actually live
We’ll help balance appearance, comfort, maintenance, moisture resistance, and budget—not just pick a color.
Luxury Vinyl Plank
Water-resistant, durable wood looks built for active households, kitchens, basements, and everyday life.
Carpet
Comfortable, quiet options for bedrooms, family rooms, stairs, and spaces where softness matters.
Brands available through Fishsticks
A collection built around real choices
Explore performance, style, value, and premium options. Availability varies by collection; our showroom team can confirm current samples and lead times.
Proximity Mills — Performance-focused flooring
Newton — Practical style and value
Doma — Distinctive, design-led collections
Paradiso — Elevated materials and finishes
Mannington — Trusted American flooring
Daltile — Tile for floors and walls
MSI Surfaces — Hard surfaces, tile, and flooring
Hallmark Floors — Premium hardwood flooring
Casabella Floors — Stylish residential flooring
Shaw Floors — Carpet, hardwood, vinyl, and tile
American Olean — Ceramic and porcelain tile
Flooring services
Everything the job actually needs
Flooring Installation
Full installation of hardwood, luxury vinyl, carpet, tile, and laminate by our own experienced crews.
Old Floor Removal & Disposal
We pull up and haul away existing flooring so you are not left with the mess or the dumpster run.
Subfloor Prep & Leveling
Inspection, repair, and leveling so your new floor sits flat, quiet, and ready to last.
Hardwood Refinishing
Sanding, staining, and resealing existing hardwood when the wood is worth saving.
Stairs, Trim & Transitions
The finishing details — stair treads, thresholds, quarter round, and clean room-to-room transitions.
Whole-Home Projects
Flooring coordinated with kitchen and bath remodeling, all managed by one accountable team.
Investment & timeline
What shapes your flooring investment
Every project is different. These are the typical Cedar Valley ranges from our pricing guide — your written estimate is based on your actual scope and selections.
- Carpet$2 - $8 per sq ft
- Luxury Vinyl Plank$3 - $8 per sq ft
- Laminate$4 - $10 per sq ft
- Engineered Hardwood$8 - $15 per sq ft
- Solid Hardwood$10 - $18 per sq ft
- Tile$8 - $20 per sq ft
*Prices include materials and professional installation. Typical 1,000 sq ft project: $5,000 - $15,000.
Typical timing
Many single-room installations take one to three days. Whole-home projects, detailed patterns, or extensive subfloor preparation can take longer — you get a project-specific schedule after we measure.
Main variables
- Square footage and number of rooms
- Material and product line
- Removal of existing flooring
- Subfloor condition and preparation
- Stairs, transitions, and trim
The Fishsticks process
How your flooring project moves forward
- 01
Consultation
Talk through the rooms, how you use them, and what matters most — durability, pets, moisture, or style.
- 02
Measure
We measure the space and look at the existing floor and subfloor so the estimate reflects the real scope.
- 03
Select
Compare samples in our Waterloo showroom and narrow choices with our team.
- 04
Order & schedule
Once you approve the estimate, materials are ordered and installation is scheduled.
- 05
Install
Our crews handle removal, preparation, installation, transitions, and trim.
- 06
Final walkthrough
We review the finished floor with you and answer care questions.
From our customers
What homeowners say
“Forever grateful for Danielle's assistance picking and ordering my flooring. Within 30 minutes, she had guided me to the perfect options using the poorly lit photos I provided. Interior design choices always cause me stress, and Fishsticks eliminated all of that for me. I am fully satisfied with the quality of the products but even more impressed by the customer service and how easy they made the process. They streamlined the coordination with my installer and me. I owe them a lot for helping fix a potential design flaw that would have changed the entire project. Instead of using the same flooring on the stair risers, they sent examples of how to break it up. Made a huge difference that elevated the design.”
“Wow. From start to finish the people at Fishsticks were great. Knowing how much an investment home flooring is, they took the time to make sure things were done right. From the time we walked into the showroom, until the last board was slipped into place, we knew we had made the right choice. There is true value when you choose to shop local other than through the big box stores. Fishsticks comes highly recommended by us.”
Service area
Serving Waterloo, Cedar Falls & the Cedar Valley
Family-owned and serving the Cedar Valley since 2003, we handle flooring projects for homeowners in:
- Waterloo
- Cedar Falls
- Waverly
- Evansdale
- Hudson
- Elk Run Heights
Outside these communities? Contact us to confirm availability for your address.
The showroom advantage
Compare flooring selections in person
Photos only go so far. At our Waterloo showroom you can see and handle hardwood, luxury vinyl, carpet, tile, and laminate samples side by side, in real light, with our team helping you narrow choices for your home and budget.
706 Ansborough Ave, Waterloo, IA 50701
Start with a conversation
Request your free flooring estimate
Tell us what you’re considering. We’ll help you choose the right next step without pressure.
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Prefer to talk? Call (319) 987-3091.
Helpful answers
Flooring questions we hear often
Still deciding? Browse our flooring guide or review typical project pricing.
See flooring samples in person
706 Ansborough Ave, Waterloo, IA 50701